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POINT-OF-SALE (POS)
POS materials and displays are indispensable tools for promoting goods where consumers make purchasing decisions. Located inside and in the parking area of shopping malls and supermarkets, POS advertising comes in a variety of forms including shopping cart panels, aisle and checkout displays, shelf mounted displays, and floor graphics.
Key Features:
- Differentiation of products directly on the shelf
- Effective support for promotional activity or new product launches
- Wide coverage in key retail chains
- A variety of highly creative POS materials and constant campaign monitoring
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